Before I joined the AKINGSNY crew, I had very little knowledge of the different forms of denim that's available in the market today. I didn't fully understand why some of my jeans were so stiff when I purchased them. In this blog, I talk about the typical life cycle of raw denim that you should expect within the first six to twelve months after purchase.
We introduced our first J-Shape denim on the James raw denim as a way to add more depth to its silhouette. It seemed like raw denim was two-dimensional and needed a different shape to truly grasp it's unique nature.