We asked for model submissions using our TikTok and instagram and put together a runway prioritizing customers first.
“Social media is our runway. It’s where we reach our people and bring together customers and friends in our community together to do a virtual runway right here in our NYC showroom.I believe that it’s only right for a brand like ours, built through social media, to open up our modeling opportunities to our community.”, says the designer Alan King on his recent New York Fashion Week pop up success. “The concept behind our runway campaign was inspired by the different faces of our customer community. These people have supported us and taken us this far, so I wanted to create an environment and concept where we could include as much of our community as possible. This is a continuation to the brand’s belief in inclusivity beyond the measurements and the fit on our stacked jeans. It feels great to have the same people who have supported us throughout these years represent us as we introduce our new Fall/Winter Collection”